This is something the vast majority of competitors will never think about but will give you a huge advantage.
As a Funnel Hacker, you know people buy on emotion over logic…
Well, your customers also engage with your product on emotion over logic.
And, in the same way there are psychological triggers you use to motivate people to buy your product, there are psychological triggers you can use to get them to love your product.
It all depends on whether your product is designed to be frequently used or infrequently.
Here's a breakdown of what customers psychologically seek from each option:
Frequently Used Products
If you want customers to use your product daily or regularly, these are the psychological needs you need to focus on:
Easy Integration: The easier your product is to use regularly, the more likely it will become a part of your customer's daily routine. If your customer has to jump through hoops to get the value from your product, it will be hard for them to form a habit.
In essence, make it as easy as possible for your customers to use your product. ClickFunnels membership areas have notifications which are perfect for this.
Consistency and Reliability: When using a product frequently, customers need it to perform consistently well. Any variability in performance can lead to frustration and a decrease in usage.
Take Google for example. Google took off because every time a person searches for something, they find a good answer. If the content was hit or miss, it would never have worked.
Instant Gratification: You need to give your customers constant hits of dopamine. To do this, there needs to always be something new waiting for them. Whether that's a new blog, a post by a community member, or new products.
This is partly what drives social media retention rates. Every time you open the app there's new content waiting for you.
Control and Autonomy: Finally, regular users like to feel in control of their interactions with a product.
Features that allow customization and personal settings support this need, making users feel more connected and in charge of their experience.
Infrequently Used Products
Products used less often, such as done for you services or occasional tools, have to tap into different psychological triggers:
Anticipation and Impact: Infrequent use products are often associated with significant, sporadic needs. So, when those touch points do occur, the outcomes need to be particularly impactful.
For example, if you have a done for you marketing service, send your client a weekly or monthly report wowing them with the progress in that period. They will get psychological satisfaction from seeing significant, tangible results at each touch point.
Trust and Security: Because these products are not part of daily routines, each interaction needs to reinforce trust. Users need to feel confident that despite the infrequent use, the product will perform reliably when needed.
If you're a tax accountant, you can satisfy this need by sending reminders when it's time to file taxes again, along with updates on any changes in tax law. This will ensure your customer feels you're still looking out for them.
Maximized Value: Customers look for high value from products they use less frequently. There is a psychological expectation that if something is only used occasionally (or just once), it should offer substantial benefits or solve significant problems when it is used.
For example, if you have a course teaching people how to flip real estate, customers are going to expect to learn exactly how to do that from start to finish.
Ease of Re-entry: Since customers are not regularly engaging with the product, they require an easy re-entry process.
This means your product needs to have a user-friendly interface, quick refresher information, and visible support.
If you become mindful of these needs and make efforts to satisfy them, you will find your customers feel fulfilled every time they use your product and love it so much they become a raving fan.
All you need to know is how to best satisfy these needs for your market.
If you want to create a highly successful membership business, Stu McClaren's 'Membership Experience' gives you access to an exclusive group in which you can get ideas you may never think of on your own
On top of that Stu shows you step-by-step how he built a membership funnel that brought in $3.35 MM in sales.
Membership Experience closes today so if you're interested, check it out here ASAP → Membership Experience
You should hear the success regular people have had turning their hobbies into a membership!
Stu shares a few of these stories in the video below:
