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🚨STOP EVERYTHING! 🚨

You won't believe what I've just uncovered...

I've stumbled upon a treasure trove of LOST footage of the legendary Napoleon Hill from the 1930's…

And I'm about to unleash it to the world in a way that's never been done before! How so?

It's for the first-ever FREE, 3-Day Think & Grow Rich Challenge!!

No joke – this Challenge is gonna be like Napoleon Hill personally mentoring you for 3 days…

… guiding you through the life-changing lessons that have helped millions - like Conor McGregor, Oprah, Tony Robbins, and millions of others!!!

And I'm also bringing in a bunch of experts who swear by these lessons… and they'll reveal exactly how they implemented them in REAL-LIFE to change their lives. How cool?

But don't get the wrong idea…

This is Napoleon Hill's challenge—his own words, ideas, and face! 

And it's all going down NEXT WEEK, from May 8th to 10th (absolutely FREE.)

So don't miss this once-in-a-lifetime opportunity to learn from Napoleon directly (and on VIDEO!!!!)

⇒ Save your spot in the Think & Grow Rich Challenge NOW!

Thanks,

Russell Brunson

P.S. - Don't forget, you're just ONE funnel away…

© Etison LLC 

By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim.

If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.

Copyright © 2018+ Etison LLC. All Rights Reserved.

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Questions? Here's our Support and Terms

TRIVIA QUESTION

How was the microwave oven discovered?

Check your answer at the bottom.

By The ClickFunnels Team April 29, 2024

Hey Funnel Hacker,

Quick question…

Do you have your ticket to Funnel Hacking Live International yet?

If you haven't gotten around to it yet, there is limited time left to grab your ticket at the current special price!

Check out what's in store here or click this video:

The theme this year is all about getting you from where you are to where you want to go.

So, whether you're just starting out or you're looking to make the jump from 8 to 9 figures, you're going to be given the exact tactics you need…

It's taking place from Sept 4th - 7th 2024 and because it's streamed online, you don't have to worry about arranging travel or hotels.

Quickly get yourself a special priced ticket here and then get yourself back here so we can dig through the gold we've found for you this week…

WHAT YOU'RE ABOUT TO DISCOVER IN THE NEXT 6 MINUTES

THE #1 FUNNEL TO EXPLODE YOUR EMAIL LIST

Question: You have a small budget but need to boost your email list by over 10,000 people in one week. What funnel would you use to do it?

There are a lot of different routes you could take…

But, there's one funnel that stands out from the rest because it's easy to start, requires very little effort, and uses a powerful behavioral science hack that:

1. Triggers a huge amount of desire (meaning opt-in rates are extremely high)
2. Motivates prospects to share it like crazy (meaning it collects leads 24/7 without you doing a thing)

Harry's Razors used this funnel and boosted their email list by over 100,000 people in just one week. 

The funnel in question is a Giveaway Funnel.

Compared to the standard lead magnet, trial, or webinar, Giveaway Funnels offer people something of value without them having to do a single thing…

• They don't have to read anything
• They don't have to watch anything
• They don't have to log in to anything

All they have to do is enter their email address and they stand a chance of winning something they want for free.

Most people can't resist it!

Here's how you can create your own to mirror Harry's success…

The Mechanics

This 4 step process is simple but powerful:

1. Choose an Irresistible Prize: Your offer must resonate with and excite your target audience. It should be valuable enough to motivate participation and sharing.
2. Set Up a Landing Page: Create a clear, attractive, and persuasive, landing page through which people can enter your competition. 
3. Trigger Virality: Give participants more chances to win if they share the giveaway with friends and make it easy for them to do so.
4. Increase Excitement: Once someone enters the giveaway, send them automated emails further increasing their excitement. Consider adding an additional prize to increase the likelihood of them sharing and promoting the campaign further.

You could start on this today and have it running by tomorrow morning. 

That's not all though…

There is one more step you can do that will add a huge amount of sales to this funnel.

If you want to add that extra step to your Giveaway Funnel, check out Gabe Schillinger's incredible masterclass below:

Not only does Gabe share this extra step, you can also download his funnel and add it to your account!

Get that here → Gabe's Giveaway Funnel

IN CASE YOU MISSED IT - HERE'S WHAT HAPPENED LAST WEEK

Creating Success Through Uncertainty And Adversity with Anik Singal on the ClickFunnels Radio Podcast

In this episode, hosts Chris and Ben are joined by internet marketing veteran Anik Singal to hear his journey to CEO of a rapidly growing company… only for the FTC to come knocking on his door.

Tune in on Spotify or Apple Podcasts to discover Anik's success tactics and see how he got back on track.

5 EMAIL A/B TESTS THAT PRODUCED BIG RESULTS

Imagine crafting an email with a subject line so effective it significantly boosts engagement with your audience.

This exact scenario unfolded for PayPal when they tested variations of their email subject lines to enhance user interaction. 

PayPal experimented with different phrasings that targeted the psychological principle of personalization.

Originally, the email subject line was:

"Information about your account."

PayPal then adjusted it to:

"[Your Name], update your account information today!"

By making the message more personal and direct, this simple change led to an impressive 12% increase in open rates compared to the original. 

Inspired by PayPal's success, we decided to gather insights into how some notable brands used A/B testing to significantly improve their email engagement. 

Here they are:

1. Optimizing Email Timing: HubSpot
   HubSpot conducted A/B tests to find the optimal time for sending emails. They discovered specific time slots that maximized open rates for their audience. 
   
   In their research, HubSpot has found that Tuesday is the best day to send email, followed closely by Wednesday, with optimal send times scattered throughout the workday, peaking around 10 AM and 1 PM.
   
   
2. Social Proof Integration: TripAdvisor
   Instead of waiting for people to come to the site, TripAdvisor started adding user reviews and ratings directly into their emails and saw a significant increase in their click-through rates. 
   
   
3. Scarcity Tactics: Toys "R" Us
   Toys "R" Us decided to start sending emails notifying customers of limited stock on popular items. 
   
   They too experienced a significant increase in their click-through rates and an uptick in sales.
   
   
4. Curiosity Through Subject Lines: Obama Campaign
   The Obama 2012 re-election campaign is a well-documented case where A/B testing of email subject lines played a pivotal role. 
   
   They tested various subject lines, including ones that were straightforward and others that piqued curiosity, such as "Hey" or "I will be outspent." 
   
   These intriguing, casual subject lines resulted in far better open rates and unprecedented fundraising success.
   
   
5. Targeted Email Segmentation: eBay
   eBay significantly improved their email engagement when they started segmenting their audience based on browsing history and purchase history. 
   
   This allowed them to send emails about more relevant products, resulting in higher open and click-through rates compared to general email blasts.

Have you run any interesting A/B tests of your own?

Tell us about them in our Facebook group here and we'll feature the best ones in the newsletter!

If you want to see the results of 108 funnel split tests we ran and all of the outcomes, grab yourself a free copy of '108 Proven Split Test Winners' here. 

THE PEAK END RULE THAT IS IMPACTING YOUR CUSTOMER SATISFACTION

The Peak End Rule was developed by Nobel Prize-winning psychologist Daniel Kahneman and has profound implications for how businesses design customer experiences.

The concept comes from the field of behavioral economics and says that customers don't judge a product or service based on the whole experience…

Subconsciously, they base it on how they felt at the most intense point and how they felt at the end.

This means you could have the best product in the world but if a customers peak experience is frustration (for example not knowing how to complete a certain task) and their end experience was them feeling ignored (because their request for support went unanswered), they will decide (and likely tell others) that your product is dreadful.

On the flip side, if your product is something less exciting but you add peak moments and ensure they always go away on a high, they will feel (and share) that your product is the best thing since sliced bread.

Two businesses that have tapped into this with great success are Disney and Zappos:

At Zappos, they will occasionally surprise customers with free upgrades to overnight shipping, creating an unexpected and delightful peak in the customer journey.

At Disney World, as visitors leave the parks, they often encounter a parade or fireworks display, ensuring their visit concludes with a spectacular and memorable ending.

Here is what you need to focus on to make the Peak End Rule work for you:

Focus on Critical Moments

Identify key moments in the customer journey that are likely to have the highest emotional impact. For a service-based business, this might be the moment of service delivery or a personal interaction with a client. 

In a product-based business, consider the unboxing experience or the initial use of the product. Ensure these moments are highly positive and you will disproportionately affect the overall perception of your brand.

Engineer a Memorable Ending

The final interaction with a customer should be carefully crafted to leave a positive impression. This could be a follow-up call, a thank you email with a personalized message, or a small parting gift included with a purchase. 

The goal is to end every customer interaction on a high note, ensuring that the last memory customers have of your brand is a delightful one.

Use Surprises to Elevate the Peaks

Surprising your customers positively can turn an ordinary experience into an extraordinary one. This could be an unexpected upgrade, a freebie, or exclusive access to additional services or products. 

Surprises create high points in the customer experience that are likely to be remembered as peak moments.

TRIVIA ANSWER

The microwave oven was invented by chance by Percy Spencer, an engineer at Raytheon. Percy was experimenting with a new vacuum tube called a magnetron during radar-related research post World War II and noticed a candy bar in his pocket melted during his experiments. Intrigued by this unexpected occurrence, he tested the magnetron on popcorn kernels and they began popping all over the lab. This led him to further experiments, eventually leading to the development of the first microwave oven, transforming kitchen convenience forever.

And with that, we wrap up another Monday newsletter!

Be sure to join us back here on Thursday because we have a couple of nuggets you won't want to miss!

Have a great week,

-ClickFunnels Team

P.S. Don't forget to grab your ticket to Funnel Hacking Live International! 

It is going to be another amazing event. There really is something for every Funnel Hacker, no matter where you are right now (both in your business and physically!)

You should take a second to have a look just to see the bonuses you get!

Take a look here Funnel Hacking Live International

Or, click the video below:

Not sure the best way to get started?  Follow these simple steps to hit the ground running.

Step #1 - Get The Funnel Books:

DotComSecrets  |  Expert Secrets  |  Traffic Secrets

The Linchpin 

Step #2 - Get The Funnel Software:

ClickFunnels  |  Voomly Cloud  | GERU

Step #3 - Online Training To Ignite Your Funnel:

Your First Funnel Challenge  |  Magnetic Marketing Challenge

One Funnel Away Challenge | PLR Funnels

Step #4 - Connect With The Community:

FunnelHacker Facebook Official Facebook Group

Funnel Hacking LIVE (Annual Event)
Facebook  |  Instagram  |  YouTube  |  Twitter

© Etison LLC 

By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim.

If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.

Copyright © 2018+ Etison LLC. All Rights Reserved.

To make sure you keep getting these emails, please add us to your address book or whitelist us.  If you don't want to receive any other emails, click on the unsubscribe link below.

Questions? Here's our Support and Terms